The brand showcases different KPOP groups in various designs from streetwear, athletic and timeless style. It aims to inspire the fans to vision their dream life through fashion and celebrate each and every joy. 

L-1248 is a special combination that represents the fandom EXO-L and EXO group anniversary which is on April 8, 2012. They are the home of the brand, and hence, a wide range of products inspired by the group are made.